Integrating with Google Analytics 4

GA4 is an analytics service which enables you to measure the engagement and traffic across your website and apps. With this integration, events on your Kobas Customer Interaction Centre can be tracked.

Last Updated 26 June 2023

With its flexible event-based data model, Google Analytics 4 enables you to view unified user journeys across your website and apps. It uses Google’s machine learning to bridge gaps in your data with modelled insights and predictive capabilities that you can use to get better results and grow your business.


Please note: We recommend setting up Google Analytics 4 via Google Tag Manager, this will offer much more insight into the way users interact with your CIC.

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Step 1: Create a Google account and a Google Analytics account

Note: If you were previously using Universal Analytics and already have a Google & Google Analytics account, you can skip to step 2.

You need a Google account to use Google Analytics. If you already use Google products, such as Gmail or Ads, then you can use the same account for Google Analytics.

If you don't already have an account for a Google product, then create a Google account. You don't have to use the Gmail account for anything other than signing in and out of Google Analytics.

After you create a Google account, you need to create an Analytics account. After you create your Google Analytics account, continue to Step 2.


Step 2: Create a Google Analytics 4 property

To enable Google Analytics 4, create a Google Analytics 4 property to add to your Kobas CIC. After you create your property, you need to create a web data stream.

Make a note of the Measurement ID because you'll use it in Step 3.


Step 3: Add Google Analytics 4 tags


  1. Log into Kobas Cloud
  2. Head over to Administration > Integration Settings > Loyalty
  3. In the Google Analytics 4 section, tick the box
  4. Insert your Measurement ID 
  5. Press Save Settings in the bottom right corner

Note: These steps require user-level permissions to edit Administration > System and Financial Settings, you must have the appropriate user permissions level. If you do not have these permissions, you will need to request assistance from someone at the appropriate level within your business.


After you set up Google Analytics 4 integration, some events are tracked automatically, like page views, started orders, completed orders and rejected orders.